Autosports Marketing Associates, Ltd. is owned and operated by former IMSA driver Michael Keyser. After working at The Baltimore Sun as a reporter, Michael turned to freelance photography. In 1969, he attended SCCA drivers schools at the Marlboro and Bridgehampton circuits in a 911 Porsche, and in 1970 formed Toad Hall Motor Racing. For the remainder of 1970 and all of 1971 he competed in SCCA, IMSA and FIA events, at the same time hopscotching throughout the United States and Europe taking photographs for The Speed Merchants, a photo essay on road racing that was published in 1973 by Prentice Hall.
In 1972 Michael finished 3rd in the IMSA Camel GT Challenge series in a 2.5 liter Porsche, at the same time producing a documentary film, also called The Speed Merchants. Using the Porsche as a camera car, he raced at Daytona, Sebring, the Targa Florio, the Nurburgring, Le Mans and Watkins Glen with German driver, Jürgen Barth. He placed 2nd in the Camel GT Challenge series in 1973, 3rd in 1974 and 8th in 1975, driving a number of different Porsches. In 1976, after a victory in a Porsche at the 12 Hours of Sebring with Al Holbert, he switched to a Chevy Monza for the balance of the season, finishing 4th in the Camel GT series. In 1981, after driving for numerous teams, Keyser retired from active competition. The Speed Merchants was re-released in September of 1999 with a totally new text and twice as many photographs. A French Kiss With Death, a book about the making of Steve McQueen’s film Le Mans, by Michael Keyser, with Jonathan Williams, was released in November 1999.
In 2007, Autosports Marketing published a two-volume set covering the colorful life of photo-journalist Bernard Cahier. F-Stops, Pit Stops, Laughter & Tears. The book contains many of Cahier’s most memorable photos along with personal anecdotes on the “behind the scenes” activities of some of motor-racing’s great drivers from the ‘50s through the ‘80s. It was the winner of the 2007 Dean Batchelor Award For Excellence in Automotive Journalism. In 2010 the company published The Speed Merchants – Frame By Frame – The 70s & 80s, and in 2012 Evolution of the PORSCHE 911 In Competition – 1965-2010 and Behind Le Mans – The Film In Photographs